You may not know her name, but chances are you have come in contact with some of her work. Throughout the 1950s, Shirley was instrumental in the adaption of hair coloring product Miss Clairol into the United States marketplace. Previously, coloring one's hair in the US was considered taboo--a practice only used by actresses and prostitutes. Polykoff's visionary taglines "Blondes have more fun" and "Does she . . . or doesn't she?" captivated women across the country and made the process of hair coloring a natural thing, because with Miss Clairol hair coloring products, no one could tell if you were using their product, eliminating the negative stigma. After the campaign was launched, hair color sales in the United States increased by 500%. Polykoff's slogan used persuasion to help sway an entire nation's opinion of a product.
The lesson I took from this week's class is that a catchy slogan can turn your brand into a huge success. This got me thinking of many different brand's slogans. Which ones are successful? Which ones are forgettable? Whenever I hear "I'm lovin' it," I immediately think of McDonald's--making this an effective slogan. However, there are many companies with slogans that actually cause some people to think of their competition--making these poor choices for a catchphrase. Some slogans have been so played out that they are no longer effective and can often give people a poor image of the brand. For example, (continuing with my hatred for anything Geico-related), Geico's slogan "So easy, a caveman could do it" has been completely played out and has become extremely annoying in my opinion.
What are some of your favorite brand slogans? Least favorites? Comment below!
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