To me, an Oreo represents more than a delicious, fattening snack, but also an important part of my childhood. I can remember when I was a kid opening my lunch at school to find three Oreos as a dessert nearly every day. In fact, the best times of the year was when the Oreos started having the seasonal-colored creme like orange for Halloween, red for Christmas, and green for spring.
When asked to write about our own personal Oreo experience, I immediately remembered an awful situation I had as a child. My mom had just taken me to get my teeth cleaned at our dentist right down the street. After waiting approximately zero seconds after getting home, I dove head first into a package of Oreos, completely erasing the positive cleaning effects of the fluoride treatment I had gotten just ten minutes prior. My mom (who was absolutely furious) sent me directly to my room after scrubbing my teeth for what seemed like an eternity. The next day, I opened my lunchbox that lacked the one thing I had grown accustomed to--Oreos.
What is surprising to me is how a brand can become so iconic and represent a big part in millions of people's lives. The same phenomenon is present with Twinkies and how people were outraged when the company went bankrupt last year. You could ask anyone what an Oreo means to them and would end up hearing countless stories of childhood memories like my own. Oreo has reached this level by continuing to deliver a beloved product year after year. People have been able to create an emotional attachment to a product which is not easily achieved by many brands. However, if a marketer can get this to occur, they should have no problem establishing their brand as a leader in the marketplace.
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