In class, we were faced with the interesting question: Who really eats a Twinkie? In order to answer this question, we first needed to look at and analyze the Simmons data that we were given in class. Once we took a closer look at the data, we were able to paint a fairly clear picture of who purchases a Twinkie in the United States. In fact, some of the findings based on the Simmons data were really interesting and not exactly what I expected. The following represents an "I am" statement about the consumer profile of someone who purchases a Twinkie. Obviously, this is not from my own personal point of view, because I am not a middle-aged woman!
"I am a white woman between the ages of 45 and 54 living in the Mid-West United States. Even though I live in a rural area, I still make sure to buy a box of Twinkies every time I go to the grocery store. I am a high school graduate and am employed full time with an annual income between $15,000 and $30,000. I share my home with my husband and two children--both of which are under seventeen. They have loved Twinkies since they were little, and still do today. Even though I do not personally eat Twinkies, the rest of my family can't get enough of them!"
Based on this "I am" statement, it is clear that this is only taking into account a small sample that was used for the Simmons analysis. While the survey did not take into account everyone in the United States, it paints a clear picture of who the average Twinkie consumer is in the United States today. There are plenty of other criteria that could be used to narrow this down even further, but based on the data we were given, it is a pretty clear description!
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