Have you seen this man? If you're like thousands of other Americans, the answer is "yes." Isaiah Mustafa became the face of Old Spice's "The Man Your Man Could Smell Like" campaign in early 2010. This campaign is a great example of media selection and how it can totally redefine your brand.
In addition to creating memorable TV commercials that quickly went viral, Old Spice continued to make their recently re-branded company known on social media. The company's YouTube channel features dozens of videos of Mustafa answering user-generated questions through Twitter. Some of these interactions include conversations with celebrities like Alyssa Milano where Old Spice even went as far as to send flowers to her house.
By continuing this campaign on a medium other than television, Old Spice is fitting with their new brand image of a younger demographic that heavily focuses on social media. Because they took the effort to incorporate many different mediums into this campaign, Old Spice has seen a huge increase in sales and has managed to stay relevant among the competition.
By continuing this campaign on a medium other than television, Old Spice is fitting with their new brand image of a younger demographic that heavily focuses on social media. Because they took the effort to incorporate many different mediums into this campaign, Old Spice has seen a huge increase in sales and has managed to stay relevant among the competition.
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